The studio was founded in a long whatsapp group and hasn't quite stopped writing it.
Space City is a creative and strategic agency born from the evolution of an ambitious development project. Originally established as a sub project under Pahang Aerospace City, Space City was conceived to develop the commercial ecosystem and spatial experience within a dedicated district of the larger aerospace development. Its journey began with the creation of its structure, brand identity, concept and core philosophy. Although rooted in urban and property development, Space City adopted a different approach from the beginning. Rather than moving immediately into technical planning, the development of the project’s soul, purpose and identity was prioritised. The Malaysian ambition to establish a dedicated Space City was subsequently translated into an academic and strategic paper selected for presentation at the International Astronautical Congress 2024 in Milan, under Pahang Aerospace City.
From there, Space City continued to evolve through urban design development before being refined into a commercial brand and integrated ecosystem. In November 2025, Space City joined Pahang Aerospace City at the Dubai Airshow as its strategic partner, marking an important milestone in its international exposure and development journey.
By early 2027, Space City will begin a new chapter as an independent entity, carrying forward the same philosophy, ambition and spirit within a broader context. Taking a strategic step back from large scale development, Space City will focus on strengthening the foundations that shaped its earliest work: structure, creativity, branding and strategy. The meaning of “space” (angkasa) is being redefined to embrace the broader idea of space (ruang), encompassing physical, cultural, commercial and imaginative environments where ideas, people and possibilities can grow.. This renewed philosophy aligns naturally with Space City’s creative and strategic foundation, allowing the brand to explore new opportunities across place making, cultural development, commercial ecosystems, brand building and future focused initiatives. For now, Space City is entering a period of refinement. It is shaping a new narrative, strengthening its ideas and gradually building a clearer and more meaningful direction for Malaysia. 'Brand Before Build'